Smart phones seem to have taken the sting out of taking photos of ourselves. Last week, The Full Picture photographer David Brewster took a suite of professional headshots for our client, NOVA Employment‘s, management team. Consistently, we found that the selfie generation knew how to strut their stuff. They may have needed help with their professionalism but they were confident in front of the camera, which is half the battle.

Unfortunately the digital equivalent for writing – texting, Twitter, email? – hasn’t made it any easier to write about ourselves.

It’s painful, isn’t it?

Ann’s attention to detail is second to none … (Oh, but remember that time when I got that stuff wrong and the client wasn’t happy and I lost it and … )

My clients appreciate my direct and supportive … direct but supportive … direct yet compassionate approach. (Arghhh!)

First person or third, it doesn’t pay to write about ourselves. Even writers themselves aren’t very good at it, although, like chefs who serve up messy experiments at their home dinner tables, we still try!

So, here are A story to tell’s top tips for writing a painless professional profile:

  1. Jot down everything that may be relevant. Brainstorm away until you fill the page.
  2. Use coloured pens, textas, pencils, to group the points in ways that make sense to you.
  3. Consider your audience. Which of these points do they really need to hear? Highlight them.
  4. Pick one group of information from #2 above and write it into a paragraph. Repeat until you have said all you want to say.
  5. If it’s much more than 300 words, ask an editor to pare it back.
  6. Always, always get someone else to proofread your profile or bio. ‘About me’ or ‘about us’ is the most viewed page on your website so make it the best one.
  7. If in doubt, get someone else to write your professional profile! In my experience, outsourcing this painful task is always quicker, cheaper and less challenging than you fear.


May your words pour onto the page,

Ann Bolch



No Comments Yet

Leave a Comment
  • css.php